Activity 1: Fashion forward

What happened to their company was a few years ago, when their name used to be "Love Lies Bleeding". They realized it was actually copyright from a whole different company in the US. They didn't have the ability to get into a legal fight, so they ended up having to change their name. In a session of deciding for a new name, they had wrote a list of people who helped and supported their business. The idea of "Twenty-Seven Names" tells a story, and pays recognition to those 27 people.
---------------------------------------------------------------------------------------------------------------------
Personally I really like their clothing brand name a lot, and it has helped create a very successful business so I think they shouldn't change it. Changing their name before definitely brang a lot of attention, but I find their 'new' name a lot more interesting. It has more meaning, and is a great way to represent their brand and to be acknowledging of those 27 people who supported their business through out, and helped their label.


In this activity we looked at a New Zealand fashion label called "Twenty-Seven Names". The founders of the business had been friends since primary school; Rachel Easting and Anjali Burnett. We also looked at an article about how some of New Zealand's famous brands got their names from, including "Twenty-Seven Names". We were asked to share how they got their name and whether we think it's a good name for them and if not, what they should change it to. The top paragraph is backstory on "Twenty-Seven Names" and the bottom half is my opinion. I like their name, and don't any better suggestions for them.